Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar ... Click to read the article details

Email marketing for real estate agents is one of the fastest growing fields in both the email and real estate spheres. It's like a match made in heaven: as a real estate player, you need to promote your homes for sale, your real estate courses, housing finance products, and much more. Meanwhile, ... Click to read the article details

In today's economy of intense competition, a company's brand is of paramount importance. This is further enhanced by the fact that the Internet makes your nearest competitor just a click away.

The values associated with your brand can make the difference between having lots of repeat ... Click to read the article details

One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few ... Click to read the article details

So you want exposure on the Internet? Of course you do. You want to drive people to your site, because that's the only way your online business can succeed. And the more eyes you can get to your page, the better off you are. It's common sense.

You've probably already thought of Google, ... Click to read the article details

Unless your small business is situated under a rock, you've probably heard something about email marketing by now, and you may have even wondered if it's time for your small business to get into it.

In its simplest terms, email marketing means communicating with consumers through email. ... Click to read the article details

Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then ... Click to read the article details

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming ... Click to read the article details

Email Marketing Programs provide incredible opportunity to connect with clients and grow your business. But are you getting the most out of your email marketing program? Are you taking advantage of all its great features, or just doing the bare minimum to get your email campaign out?
Below, ... Click to read the article details

MySpace mailing lists allow today's artists to promote themselves in a whole new dimension that gives them an extra edge. While there are many early adopters, a lot of the smaller artists haven't quite tapped into MySpace mailing lists and are yet to experience the benefits of a targeted email ... Click to read the article details